Product Review- GNC Beyond Raw "Re-Built Mass"

I was asked to try out a couple of new products from GNC. One of which is the "Re-Built Mass" from their Beyond Raw line:
I was a bit scared. Last time I took a mass gainer was in college umpteen years ago. A bazillion calories, carbs, even sugar and fat? YIKES!
But, I committed to trying it, and although I make no claims on intelligence, I do try to claim integrity. So I figured if I quickly ballooned up into the marshmallow man then I would have my answer about the usability of this product for guys in their thirties who are trying to stay lean.
Disclaimer: I am training a LOT these days. And, my intake is pretty tight. On the weekends, I allow myself a few beers or glasses of wine, some dark chocolate covered almonds, etc, but for the most part, I am intaking only good fuel.
Usage: The listed directions say take 3 scoops! Here is the label:
Scary for a skinny guy, right??! I think that's a bit much for a welterweight like me, so I've been taking 2 scoops, and using it immediately after my lifting session of the day. The other protein shakes of the day are mainly GNC's Amplified Wheybolic Extreme 60 (review here: http://ironcrossfitness.com/2011/12/16/a-quick-protein-review/)
Results: Honestly, I love it. Some products you try and you know immediately that you will never use them again. This one- what's not to love? I have the Chocolate Brownie flavor, and it tastes delicious. Of course it does- I'm used to many years force-feeding myself protein shakes without sugar, carbs, or fat! This one spoils me- I look forward to it like the tigers at the zoo with their raw meat at feeding time. The first couple days, of course, I felt very full after drinking it, my little belly adjusting to taking in the extras.
Weight: You know how I feel about scales, but due to the unique nature of this product, I thought I would check what my weight is doing. When I finished the Birthday Challenge a couple of weeks ago, I stepped on the scale before that photo shoot and was about 167. Just now I am 172. Not a big difference, but, I think it's pretty fair to say that I have gained a couple pounds of hard muscle in the last couple of weeks, and the only real change to my intake calorically is this Re-Built Mass. Not bad! I've managed to stay lean, since my intake and training are pretty dialed in. I imagine that adding in another Re-Built Mass shake throughout the day would bump this up a little more, but may alter how lean I can stayas well?
You know the obnoxious guy who take a photo of himself in the mirror? Well, here is one of those from late last night, just so you know I'm not getting too squishy:

Performance: For me- having the silly jobs that I do- looking a certain way is important, but so is performing a certain way. I'm very happy to put on a few pounds of muscle- as long as my body supports it functionally. I'm happy to say that I have pushed myself a few times in workouts over the last couple of weeks and I feel great, and my strength is easily supporting any growth my body is doing.
Here are a few tests of functionality that I tried recently:
http://www.youtube.com/watch?v=8n4Bh6Rneuo
http://www.youtube.com/watch?v=Ygiq6lHqaO8
http://www.youtube.com/watch?v=Y2iZQLvWcGw
Conclusion: You know me, no illusions of grandeur- Jay Cutler isn't worried about me at the next Mr. O and I'm not gonna win any powerlifting competitions in 2012. But, for guys like me- there are millions!- the golden egg has always been how to stay lean AND add muscle. How to get bigger and stronger but not squishier! Well, I think GNC' Re-Built Mass is a fantastic tool for this. If you maintain your discipline in other areas, and add in one or two of these meals (I mean shakes!) I think you will be very happy with the results. For a guy who has been trying to figure it out for 20 years now, I know I am. And it's only been a couple of weeks!
I'm looking forward to pushing even harder. Thanks guys.
As always, holler at me here, or on Twitter @andymcd23
FitFluential LLC compensated me for this post. All thoughts and opinions are my own.